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Anti-Aging Product Sales Soar

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By: TOM BRANNA

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The anti-aging product market rose 13% in 2003, more than double the previous two years’ 4-5% growth rate, according to NPD Group, Port Washington, NY. The firm’s research shows that products costing more than $70 made up 14% of total skin care sales last year, up from 5% in 2002. Furthermore, skin care products priced at $100 and up represented as much as 26% of the $70-and-up category compared to 21% the previous year, NPD executives said. In other news, NPD reported that prestige beauty sal...

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